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Service

Shopify Store Development

Custom Shopify themes, headless storefronts and premium apps — built for conversion, speed and brand.

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Experience
Overview

What this service is

From Liquid theme customization to Hydrogen headless builds, I ship Shopify stores that feel bespoke, load instantly and convert measurably better than templates.

Why me

Why hire me for Shopify Store Development

Certified Shopify developer with 100+ stores shipped.

Deep expertise in Liquid, Hydrogen and Shopify Functions.

CRO-informed design decisions.

Direct Shopify Plus experience.

Features

What's included

Custom Themes

Bespoke OS 2.0 themes tailored to your brand.

Headless / Hydrogen

React-powered storefronts with Shopify backend.

Custom Apps

Private apps and Shopify Functions.

Checkout Extensions

Advanced upsells and checkout customization.

Subscriptions

Recharge, Bold, native subscriptions.

Migrations

Move from WooCommerce, Magento or BigCommerce.

Tech

Technologies I use

Shopify
Liquid
Hydrogen
Remix
Shopify Functions
GraphQL Admin API
Storefront API
Klaviyo
Recharge
Process

How we'll work together

Step 1
Audit

Store audit, CRO and tech review.

Step 2
Design

Wireframes and premium UI.

Step 3
Build

Custom theme + apps + integrations.

Step 4
Launch

Perf, SEO and analytics-ready.

Step 5
Optimize

A/B tests, CRO and growth work.

Benefits

What you'll get out of it

15–35% conversion lift on average.
Sub-2s LCP on mobile.
Brand-owned checkout experience.
Scales to Shopify Plus effortlessly.
Portfolio

Shopify Store Development projects

Nova Commerce — Launch Case

Premium build shipped in weeks, not months.

Halo Beauty — Growth Case

Conversion-focused rebuild with measurable lift.

Field & Forge — Scale Case

Architecture that scales with your team.

FAQ

Frequently asked

Should I go headless or use a theme?

Depends on scale, budget and content needs. I'll recommend honestly after an audit.

Which apps do you recommend?

As few as possible. I favor Klaviyo, Recharge, Shopify Flow and custom Functions.

Can you improve my current store?

Yes — audit + optimization engagements are one of my most popular services.

Do you support Shopify Plus?

Yes, including Scripts, Functions and B2B.

Testimonials

Kind words from clients

"ET delivered beyond expectations — polished, fast and on time."

SC
Sarah Chen
Founder, Northwind

"The most senior engineer we've worked with. Ships premium work every single time."

ML
Marcus Lee
CTO, Vaultly

"Rare combination of taste, motion craft and engineering rigor."

AR
Ana Roberts
Head of Design, Loop

Ready to Build Your Next Project?

Let's discuss your project and turn your ideas into a high-performing website or web application.