ShopifyFashion / DTC · 2025
Nova Commerce
Headless Shopify store with a custom checkout that lifted conversion 42%.
Client
Nova Studio
Industry
Fashion / DTC
Year
2025
Category
Shopify
The story
Project Overview
Nova Commerce is a premium sneaker brand that needed a headless Shopify storefront with a bespoke checkout, blazing performance, and a design that feels like a luxury boutique — not a template store.
Client Requirements
- Headless Shopify architecture
- Custom multi-step checkout
- Sub-second product pages
- Editorial-quality design system
Challenges
- Migrating live catalog with zero downtime
- Custom checkout while keeping Shopify Payments
- Preserving SEO through a full domain redesign
The approach
My Solution
Rebuilt the storefront on Next.js with the Shopify Storefront API, streamed product pages with ISR, and shipped a custom checkout backed by Shopify's Checkout Extensibility.
What's inside
Key Features
Instant product search
Custom checkout flow
Wishlist & saved carts
Loyalty & rewards
Editorial CMS blocks
Multi-currency & language
Under the hood
Technology Stack
Next.jsShopifyTypeScriptTailwindGraphQLVercel
Responsive by design
Across Devices
Desktop
Mobile
Results
Performance Metrics
+42%
Conversion
0.9s
LCP
98
Lighthouse
Kind words
Client Testimonial
"ET delivered beyond expectations. The site feels alive and revenue jumped in week one."
Sarah Kim
Founder, Nova
