WordPressPublishing · 2025
Aurora CMS
Headless WordPress multisite powering an editorial network across 6 brands.
Client
Aurora Media
Industry
Publishing
Year
2025
Category
WordPress
The story
Project Overview
Aurora runs six editorial brands from a single headless WordPress multisite, with a Next.js frontend and a custom Gutenberg block library authors love.
Client Requirements
- Headless WordPress multisite
- Custom Gutenberg blocks
- Global CDN & instant preview
Challenges
- 6 brands, one codebase, distinct design tokens
- Editor previews across staging environments
- SEO parity with legacy site
The approach
My Solution
Built a design-token pipeline that themes every brand from a shared block library, with a Next.js frontend on Cloudflare and per-brand ISR.
What's inside
Key Features
Multisite content model
Custom Gutenberg blocks
Live preview per brand
SEO schema automation
Newsletter integration
Membership paywall
Under the hood
Technology Stack
WordPressNext.jsPHPMySQLRedisCloudflare
Responsive by design
Across Devices
Desktop
Mobile
Results
Performance Metrics
120ms
TTFB
+3.1x
Traffic
97
Lighthouse
Kind words
Client Testimonial
"Motion, code, SEO — everything premium and fast. Our editors finally love the CMS."
Aisha Rahman
PM, Aurora Media
